The “Trust You Factor” By Bob Burg
Anyone who’s read my book, Endless Referrals or attended my live program knows my basic premise of sales success and that is, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” This is also true when in the Winning Without Intimidation process of trying to persuade a difficult person to your point of view.
Let’s focus our discussion today, not on “know” or “like” but on trust.
One of the primary tenets of any successful presentation (a presentation is defined as any time you talk to one or more people) design is the establishment of “tone.”
Just because the economy is in a nose dive and life may feel out of control, that’s no reason to feel helpless.
As someone once advised, “Grow antennae, not horns.” If you prejudge someone as shallow or crazy or ill-informed, you automatically cease paying attention to what they say.
“The person of good and lawful purpose cannot fail. It only needs that he daily renew the fire and energy of his fixed resolve, to consummate his object.” – The Mastery of Destiny
To play big in life and work you have to act big. I don’t mean that you have to act superior to anyone or believe that you are better than someone else.
Get three strikes in baseball and you’re out. But what if that weren’t the case? What if you could swing and swing and swing without ever striking out?